Peer Indexing Presidential Candidates
PeerIndex is a web technology company that is algorithmically mapping out the social web. If an individual or an entity has a twitter or facebook account, Peer Index provides a relative measure of someone’s online authority across Facebook, Twitter, LinkedIn, Quora, and up to three blog URLs.
The site is easy to use and fun to compare authorities (including yourself!). A word of caution, the tool is still in Beta and is ironing out how it calibrates “leaders.” Topic communities need to be conversing and large enough for meaningful analysis, and for the PeerIndex algorithm to automatically rank people in that topic.
PeerIndex uses three main indicators, which all rank out of 100 (100 is highest).
Authority score – measure of trust; how much others rely on the person’s recommendations and opinions
Audience score – measure of reach; number of people who are impacted by the person’s actions and receptive to what the person is saying
Activity score – measure of the person’s activity relative to the activity of the topic communities the person is part of.
A score of 40+ indicates the candidate is in the top 10% of the topic community. A score of 90+ indicates the top 0.1% of the community.
The site is able to compare individuals. Belwo is a snapshot of all the candidates’ indices.
According to the above, Barack Obama and Newt Gingrich are leading the pack. Gingrich ranks most highly in how much others trust him and rely on his opinions, and relevant level of activity in his topic communities. Obama beats Gingrich in his reach.
Using another tool on PeerIndex, the Topic Fingerprint, Obama is influential across a greater range of topics than Gingrich - technology & internet; science & environment; health and medicine; leisure and lifestyle; finance, business and economics; and politics, news & society. Compared to Obama’s six topic areas, Gingrich is only influential in two - finance, business and economics; and politics, news & society.